Marina Tosounidou

For this project, we collaborated with our client to create a compelling and educational social media presence for her private practice. One of the biggest challenges was addressing the stigma surrounding aesthetic gynaecology, as discussions about women's intimate health are often considered taboo due to cultural norms, misinformation, and societal discomfort around female sexuality. Many women are unaware of the functional benefits of these treatments, which can improve confidence, comfort, and post-childbirth recovery. Our strategy focused on creating an open, informative, and empowering space for women, positioning our client as a trusted expert in her field. Through carefully curated content ranging from educational posts and patient testimonials to busting a few myths surrounding aesthetic gynaecology, we helped normalize conversations around women's intimate health. As a result, over the period of a few months, engagement increased significantly, leading to greater awareness, trust, and ultimately, business growth for our client.