Breast Clinic
Social media content creation for breast oncology clinic.

Project
Overview
1. Target audience
2. Marketing strategy
3. Content creation
For this project, we collaborated with our client to create a social media presence that was both informative and uplifting. Understanding the emotional challenges that come with a breast cancer diagnosis, we focused on designing content that created a sense of reassurance, support, and community. I used vibrant variations of pink, closely associated with breast cancer awareness, along with soft, rounded shapes to create a visual identity that felt warm and approachable. Our content strategy combined educational posts on early detection and treatment options with inspiring patient stories and supportive messaging. By balancing medical information with encouragement, we aimed to make the clinic’s social media a space where women felt both informed and understood. The response was positive, with increased engagement from patients and their families, helping to strengthen the clinic’s role as a trusted source of support and care.







